The History of Alfa Romeo

The legend of Alfa Romeo started in 1910 when Cavalier Ugo Stella acquired the shares of Societa Italiana Automobili Darraq (Italian plant of a French car maker). Cars were produced in Naples, but the factory was later moved to Portella which is close to the city of Milan. By 1915, the factory changes its name to ALFA short for Anonima Lombarda Fabbrica Automobili which means Lombardian Car Factory and the last name of the entrepreneur Nicola Romeo, who took control of the company.


Many talented Alfa Romeo designers have influenced the way other car makers design their products. It began with Sergio Pininfarina who designed the first mass-produced Alfa Romeo, the 1955 Giulietta Spider. Others include Elio Zagato who designed the racing version of the Giulietta, the Giulietta SZ, which won two FIA Sports Car Championships for the 1.3 liter class and Franco Scaglione who created the legendary and beautiful Alfa Romeo 33 Stradale. Let’s not forget Nuccio Bertone who created the unique and ground-breaking design of the 1968 Alfa Romeo Carabo.

50s Giulietta

1954 Giulietta

“Alfa Romeo is a particular way of living, of experiencing an automobile. The real essence of Alfa defies description. It can be compared to those irrational movements of the spirit that sometimes occur in man, and for which there is no logical explanation. We are in the realm of sensations, passions, things that have more to do with the heart than with the head.”

Orazio Satta Puliga

Head of Design in 1946

Tipo 33

1967 Tipo 33


The Alfa Romeo brand not only has legendary designers, but a historic racing team. Notable drivers include Enzo Ferrari, Ugo Sivocci, Antonio Ascari and Juan Manuel Fangio. Ferrari (who later founded Auto Avio Costruzioni, ACC) brought in a new head designer Vittorio Jano. This head designer changed the way ordinary cars were powered. Jano developed small 4,6 and 8 cylinder engines inspired by P2 Grand Prix engine. This innovation will become an Alfa Romeo Trademark; engines made out of lightweight alloy with semicircular chamber, spark plugs placed in middle, two rows of valves and two camshafts.

Originally designed in 1910 by the young Romano Cattaneo, the logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan. A red cross, from the emblem of Milan and the biscione, a crowned viper swallowing a Moor — emblem of the House of Visconti, rulers of the city in the 14th century.


2018 Giulia Quadrifoglio


Through its rich history, Alfa Romeo has introduced many industry firsts with innovative technologies that led to class-leading performance. The Giulia Quadrifoglio continues this tradition with an all-aluminum 90-degree 2.9 liter Bi-Turbo V6 engine that produces class-leading 505 horsepower and 443 lb-ft of torque. The all-new Giulia and Giulia Ti captivates the seductive Italian design and is unmistakably Alfa Romeo. Today’s Alfa Romeo vehicles have the same philosophy — unique, Italian style with an efficient balance of power and weight.

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