The History of Alfa Romeo


The legend of Alfa Romeo started in 1910 when Cavalier Ugo Stella acquired the shares of Societa Italiana Automobili Darraq (Italian plant of a French car maker). Cars were produced in Naples, but the factory was later moved to Portella which is close to the city of Milan. By 1915, the factory changes its name to ALFA short for Anonima Lombarda Fabbrica Automobili which means Lombardian Car Factory and the last name of the entrepreneur Nicola Romeo, who took control of the company.

UNIQUE ICONIC DESIGN

Many talented Alfa Romeo designers have influenced the way other car makers design their products. It began with Sergio Pininfarina who designed the first mass-produced Alfa Romeo, the 1955 Giulietta Spider. Others include Elio Zagato who designed the racing version of the Giulietta, the Giulietta SZ, which won two FIA Sports Car Championships for the 1.3 liter class and Franco Scaglione who created the legendary and beautiful Alfa Romeo 33 Stradale. Let’s not forget Nuccio Bertone who created the unique and ground-breaking design of the 1968 Alfa Romeo Carabo.

50s Giulietta

1954 Giulietta


“Alfa Romeo is a particular way of living, of experiencing an automobile. The real essence of Alfa defies description. It can be compared to those irrational movements of the spirit that sometimes occur in man, and for which there is no logical explanation. We are in the realm of sensations, passions, things that have more to do with the heart than with the head.”

Orazio Satta Puliga

Head of Design in 1946


Tipo 33

1967 Tipo 33


LEGENDARY POWER

The Alfa Romeo brand not only has legendary designers, but a historic racing team. Notable drivers include Enzo Ferrari, Ugo Sivocci, Antonio Ascari and Juan Manuel Fangio. Ferrari (who later founded Auto Avio Costruzioni, ACC) brought in a new head designer Vittorio Jano. This head designer changed the way ordinary cars were powered. Jano developed small 4,6 and 8 cylinder engines inspired by P2 Grand Prix engine. This innovation will become an Alfa Romeo Trademark; engines made out of lightweight alloy with semicircular chamber, spark plugs placed in middle, two rows of valves and two camshafts.

Originally designed in 1910 by the young Romano Cattaneo, the logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan. A red cross, from the emblem of Milan and the biscione, a crowned viper swallowing a Moor — emblem of the House of Visconti, rulers of the city in the 14th century.


ar-giulia-quad-vlp-gallery-expanded-1_desktop.jpg.alfaimage.2880

2018 Giulia Quadrifoglio

MODERN DEVELOPMENTS

Through its rich history, Alfa Romeo has introduced many industry firsts with innovative technologies that led to class-leading performance. The Giulia Quadrifoglio continues this tradition with an all-aluminum 90-degree 2.9 liter Bi-Turbo V6 engine that produces class-leading 505 horsepower and 443 lb-ft of torque. The all-new Giulia and Giulia Ti captivates the seductive Italian design and is unmistakably Alfa Romeo. Today’s Alfa Romeo vehicles have the same philosophy — unique, Italian style with an efficient balance of power and weight.

 
View New Inventory


CURRENT
WEATHER
Saved
Saved Vehicles ×

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact
Contact Us ×

(502) 791-9524

Call Now

4710 Bowling Blvd • Louisville, KY 40207

Get Directions

Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Alfa Romeo Louisville

4710 Bowling Blvd Louisville, KY

Phone: (502) 791-9524

http://maps.google.com/?q=4710%20BOWLING%20BLVD%20LOUISVILLE%2C%09KY%2C%20Louisvill%2C%20KY%2040207

Parts

Phone: (502) 791-9509

4710 Bowling Blvd Louisville, KY

Mobile Parts

Phone: (502) 709-6415

4710 Bowling Blvd Louisville, KY

Sales

Phone: (502) 791-9524

4710 Bowling Blvd Louisville, KY

Mobile Sales

Phone: (502) 208-5164

4710 Bowling Blvd Louisville, KY

Service

Phone: (502) 694-6884

4710 Bowling Blvd Louisville, KY

Mobile Service

Phone: (502) 709-6340

4710 Bowling Blvd Louisville, KY
38.2429049 -85.6279493